SUMMER CLUB THE LABEL

Publication Design

London-based ready-to-wear swim brand – Summer Club The Label is known for its beauty and brain approach to the C+ swim market. Reinventing the way swimwear is designed for a bigger bust, it breaks the mould of traditional broad appeal sizing by creating beautiful products for C-G cups that fit and flatter with delicate feminine style. Allowing it to do something really unique for its dream girls.

SCTL’s attitude of effortless chic shines through its classic designs and enduring quality. Crafted from luxury fabrics, this consciously made swimwear is designed to last season after season. Years of experience and research go into each piece to create a bespoke and adjustable collection that fits perfectly. 

When Danni and I got in touch, her brand design was already finished, and she was close to launching. All she needed was an on-trend-looking lookbook for her debut swimwear collection—minimal but with enough information to entice potential customers.

She provided me with the brand guidelines, imagery, and all copy, as well as some additional behind-the-scenes website screenshots to help me keep the lookbook cohesive with the upcoming website. We tried a few different layouts, chose the most suitable graphics colour, and added an extra font to the branding kit. We’re both pleased with how the publication turned out – I really enjoyed this great little project that needed some strategic thinking but was mainly focused on the creative layout and the overall look and feel.

You can view her website at www.summerclubthelabel.com. You can also view the final lookbook PDF here.

“Kat was great to work with, she is knowledgeable about the sector, allowing her to provide great direction and insight. She is a great communicator and asks all the right questions to help steer the project and deliver a beautiful piece of work. Kat was also very commercially minded and provided a finished piece that I was able to edit down the line, meaning my investment would save me money in the long run.”

— SUMMER CLUB THE LABEL —

The thing I want to leave you with is SCTL’s ethos, which I feel is worth mentioning:

”We have taken steps where possible to be sustainable and eco-conscious. We are mindful of our process from start to finish. We source ethically, manufacture in Europe and use eco-friendly and sustainable materials for our products and packaging wherever possible. Our promise to the planet is that as we grow, so will our ability to effect eco-change.”

*All design by me, photography by www.daniellarose.com.au

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