LINO PHYSICAL THERAPY

Branding | Website

LINO is a physiotherapy clinic in the Greater Boston area, specializing in headache, dizziness, TMJ, and neck pain, with the option for online sessions. It is founded and run by Beili Zhu, a highly skilled well-rounded therapist proficient in multiple techniques such as acupuncture, spinal adjustment, soft tissue mobilization and corrective exercises.

Beili came to me through a previous client, also a physiotherapist. I had designed the branding for Tony’s startup clinic years ago, and she loved the logo I created for him. With many years of clinical experience, Beili had now decided to open her own clinic. Her vision was a minimal, geometric, and meaningful logo, along with clean visuals—something that seemed surprisingly hard to find in her industry.

From our very first call, I knew this was going to be a wonderful collaboration. We were aligned in both vision and energy, and we agreed to create not just the brand identity but also the website. As always, I started with a strategic foundation before moving on to the visuals. Beili also wanted to trademark her design, so we worked through a small number of concepts until we found one that was both a strong design and available for trademarking.

Once the brand identity was in place, we moved on to the website and marketing materials. When everything was complete, we were both truly happy with the result, and we’ve stayed in touch ever since. Beili is a wonderful person and incredibly skilled at what she does, and I feel honored to have helped bring her one step closer to her dream of running her own clinic.

You can find the live website at www.linotherapy.com.

“I worked with Kat on my branding and website. I wanted a geometric logo that is minimal, simple, modern, and timeless. I also wanted to imply a lot of meaning and context behind the design because I am Chinese.

She works in a systematic way and is a perfectionist who will keep tweaking the design until it’s perfect. I’m thrilled with both the branding and the website, and marketing is so easy now. Everyone is impressed with the quality, and they all say it all looks very high end.

Kat also has a warm and uplifting personality. She is my biggest cheerleader, and her encouragement means the world. She is the best thing that happened during my business starting up journey.

Whether you are new to the business or scaling up, I highly encourage you to work with Kat, it will be your best investment!”

— BEILI ZHU —